Every bag’s abstract landscape design has been created by ELEVEN Australia’s Photographer and Co-Creative Director, Andrew O’Toole. Through the magic of AI, Andrew has re-imagined his childhood memories and life growing up in country Australia through vibrant and modern art pieces.
From lush forests to gold fields and hot summer days at local watering holes, each of Andrew’s magical memories are described and re-created in colours reminiscent of the Australian landscape and sunlight.
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