ELEVEN Australia partner again
with ROLF EKROTH for SS26
COPENHAGEN FASHION WEEK
“189 days later - Encore”

ELEVEN Australia partner again with ROLF EKROTH for SS26 COPENHAGEN FASHION WEEK “189 days later - Encore”

ROLF EKROTH is an independent Finnish fashion label
that champions utilitarianism, nostalgia, and the power
of sustainably produced clothes, values we share at
ELEVEN Australia, making this partnership the perfect fit.

ROLF EKROTH is an independent Finnish fashion label that champions utilitarianism, nostalgia, and the power of sustainably produced clothes, values we share at ELEVEN Australia, making this partnership the perfect fit.

Rolf’s Encore collection, is about finding beauty in reconstruction - and the ELEVEN Australia team
approached the hair with that same philosophy - organic, raw, yet still modern and expressive.
You’ll see undone fishtail plaits and braided textures that feel lived-in, almost survivalist,
but still refined. Dip-dyed hair pieces were introduced in vibrant reds, greens, and blues
using ELEVEN Australia COLOUR as a bold contrast—like a visual echo of transformation.

Rolf’s Encore collection, is about finding beauty in reconstruction - and the ELEVEN Australia team approached the hair with that same philosophy - organic, raw, yet still modern and expressive. You’ll see undone fishtail plaits and braided textures that feel lived-in, almost survivalist, but still refined. Dip-dyed hair pieces were introduced in vibrant reds, greens, and blues using ELEVEN Australia COLOUR as a bold contrast—like a visual echo of transformation.

LIMITED EDITION ROLF EKROTH X ELEVEN AUSTRALIA
TOTE BAG & SMOOTH ME NOW FLYAWAY HAIR BALM DUO

LIMITED EDITION ROLF EKROTH X ELEVEN AUSTRALIA TOTE BAG & SMOOTH ME NOW FLYAWAY HAIR BALM DUO

To celebrate our 3rd Copenhagen Fashion Week partnership, we’ve collaborated with Rolf Ekroth
to bring you our Limited Edition ROLF EKROTH X ELEVEN AUSTRALIA LTD EDITION TOTE & BALM DUO.

To celebrate our 3rd Copenhagen Fashion Week partnership, we’ve collaborated with Rolf Ekroth to bring you our Limited Edition ROLF EKROTH X ELEVEN AUSTRALIA LTD EDITION TOTE & BALM DUO.

The inspiration for the hand-painted print comes from Rolf Ekroth’s SS26 Collection.
“We wanted to continue our series of hand-painted flower fields, while also exploring
a more expressive painting technique. This tulip motif features looser, more textured brush strokes
that bring a sense of movement and energy to the print".

The inspiration for the hand-painted print comes from Rolf Ekroth’s SS26 Collection.
“We wanted to continue our series of hand-painted flower fields, while also exploring a more expressive painting technique. This tulip motif features looser, more textured brush strokes that bring a sense of movement and energy to the print".

As with Rolf’s collection, custom hair charms were “hand-crafted” from real hair and clipped in
“90s DIY style” - which brings a sense of playfulness and nostalgia. A mix of grit and sentiment,
structure and freedom. Every look tells a story of renewal.

As with Rolf’s collection, custom hair charms were “hand-crafted” from real hair and clipped in “90s DIY style” - which brings a sense of playfulness and nostalgia. A mix of grit and sentiment, structure and freedom. Every look tells a story of renewal.

“For Rolf Ekroth SS26 ENCORE Collection, we wanted the hair to feel raw, expressive, and a little
nostalgic. Think undone braids & plaits, bold dip-dyed hair pieces, and playful hair charms
-each look is about reinvention, just like the collection.”
Melvin Royce Lane, Hair Director ELEVEN Australia.

“For Rolf Ekroth SS26 ENCORE Collection, we wanted the hair to feel raw, expressive, and a little nostalgic. Think undone braids & plaits, bold dip-dyed hair pieces, and playful hair charms -each look is about reinvention, just like the collection.”
Melvin Royce Lane, Hair Director ELEVEN Australia.

PRODUCTS USED AND STEP BY STEP OF THE HAIR LOOKS:

PRODUCTS USED AND STEP BY STEP OF THE HAIR LOOKS:

  • MIRACLE HAIR TREATMENT
  • SMOOTH & SHINE ANTI-FRIZZ SERUM
  • KEEP MY CURL DEFINING CREAM
  • SEA SALT TEXTURE SPRAY
  • DRY FINISH TEXTURE SPRAY
  • GIVE ME HOLD FLEXIBLE HAIRSPRAY
  • MIRACLE HAIR TREATMENT
  • SMOOTH & SHINE ANTI-FRIZZ SERUM
  • KEEP MY CURL DEFINING CREAM
  • SEA SALT TEXTURE SPRAY
  • DRY FINISH TEXTURE SPRAY
  • GIVE ME HOLD FLEXIBLE HAIRSPRAY

DISTRESSED BRAIDS STEP BY STEP:

DISTRESSED BRAIDS STEP BY STEP:

1. PREP THE HAIR

1. PREP THE HAIR

Start on dry hair, Spray SEA SALT TEXTURE SPRAY evenly from roots to ends.
Comb through to distribute. Blast dry to seal in texture.

Start on dry hair, Spray SEA SALT TEXTURE SPRAY evenly from roots to ends. Comb through to distribute. Blast dry to seal in texture.

2. S-BEND WAVES

2. S-BEND WAVES

Taking 3–4cm wide section and create an S-Bend wave. Create a soft S-shape
with your fingers and clamp each bend with a flat iron. Work down the strand
repeating the bend and clamp. Continue section by section around the head.
Once done, use fingers to separate the waves.

Taking 3–4cm wide section and create an S-Bend wave. Create a soft S-shape with your fingers and clamp each bend with a flat iron. Work down the strand repeating the bend and clamp. Continue section by section around the head. Once done, use fingers to separate the waves.

3. FISHTAIL BRAID

3. FISHTAIL BRAID

To create fishtail braids, split into two sections. Take a small piece from the outer edge
of the right section, cross it over and add it to the left. Repeat from the left side to the right.
Keep alternating, working tightly to the head. Stop braiding when you hit the occipital,
secure with a clear elastic. Gently tug sections loose to create texture and fullness.

To create fishtail braids, split into two sections. Take a small piece from the outer edge of the right section, cross it over and add it to the left. Repeat from the left side to the right. Keep alternating, working tightly to the head. Stop braiding when you hit the occipital, secure with a clear elastic. Gently tug sections loose to create texture and fullness.

5. THREE-STRAND BRAID

5. THREE-STRAND BRAID

Take the remaining hair from the nape and sides (under the fishtail). Combine into
one clean section. Braid using a classic three-strand technique down to the ends.
Secure with an elastic.

Take the remaining hair from the nape and sides (under the fishtail). Combine into one clean section. Braid using a classic three-strand technique down to the ends. Secure with an elastic.

6. COMBINE THE BRAIDS

6. COMBINE THE BRAIDS

Layer the fishtail braid over the three-strand. Secure both ends together with one elastic.
Wrap a small piece of hair around the elastic to conceal it. Secure with a pin.

Layer the fishtail braid over the three-strand. Secure both ends together with one elastic. Wrap a small piece of hair around the elastic to conceal it. Secure with a pin.

7. FINAL TEXTURE + FINISH

7. FINAL TEXTURE + FINISH

Pull small pieces out around the hairline and ears. Tug at the braid seams to roughen
the structure slightly. Spray DRY FINISH TEXTURE SPRAY. Finish with a light mist of
GIVE ME HOLD FLEXIBLE HAIRSPRAY.

Pull small pieces out around the hairline and ears. Tug at the braid seams to roughen the structure slightly. Spray DRY FINISH TEXTURE SPRAY. Finish with a light mist of GIVE ME HOLD FLEXIBLE HAIRSPRAY.

ELEVEN AUSTRALIA COLOUR FORMULAS

ELEVEN AUSTRALIA COLOUR FORMULAS

RED FORMULA

RED FORMULA

DARK RED FORMULA: 6.66/6.RR + RED INTENSIFIER + 3% DEVELOPER
LIGHT RED FORMULA: RED INTENSIFIER + 3% DEVELOPER

DARK RED FORMULA: 6.66/6.RR + RED INTENSIFIER + 3% DEVELOPER LIGHT RED FORMULA: RED INTENSIFIER + 3% DEVELOPER

BLUE FORMULA

BLUE FORMULA

DARK BLUE FORMULA: BLUE INTENSIFIER + 6.1/6.A + 3% DEVELOPER
LIGHT BLUE FORMULA: BLUE INTENSIFIER + CLEAR +3% DEVELOPER

DARK BLUE FORMULA: BLUE INTENSIFIER + 6.1/6.A + 3% DEVELOPER LIGHT BLUE FORMULA: BLUE INTENSIFIER + CLEAR +3% DEVELOPER

GREEN FORMULA

GREEN FORMULA

DARK GREEN FORMULA: BLUE INTENSIFIER + YELLOW INTENSIFIER + 3% DEVELOPER
LIGHT GREEN FORMULA: BLUE INTENSIFIER + YELLOW INTENSIFIER + CLEAR + 3% DEVELOPER

DARK GREEN FORMULA: BLUE INTENSIFIER + YELLOW INTENSIFIER + 3% DEVELOPER LIGHT GREEN FORMULA: BLUE INTENSIFIER + YELLOW INTENSIFIER + CLEAR + 3% DEVELOPER

CREDITS

CREDITS

  • DESIGNER: ROLF EKROTH
  • HAIR DIRECTOR: MELVIN ROYCE LANE
  • HAIR STYLIST: JOSEFIN BRASK
  • HAIR STYLIST: MARIANN VISSAK
  • HAIR STYLIST: MARIE POGGI
  • HAIR STYLIST: DEL LOUGHRAN
  • HAIR STYLIST: SEAN MOONEY
  • HAIR STYLIST: AISLING HURLEY
  • HAIR STYLIST: SIGURVEIG ÞÓRMUNDSDÓTTIR
  • MAKE-UP DIRECTOR: JENNY JANSSON
  • DESIGNER: ROLF EKROTH
  • HAIR DIRECTOR: MELVIN ROYCE LANE
  • HAIR STYLIST: JOSEFIN BRASK
  • HAIR STYLIST: MARIANN VISSAK
  • HAIR STYLIST: MARIE POGGI
  • HAIR STYLIST: DEL LOUGHRAN
  • HAIR STYLIST: SEAN MOONEY
  • HAIR STYLIST: AISLING HURLEY
  • HAIR STYLIST: SIGURVEIG ÞÓRMUNDSDÓTTIR
  • MAKE-UP DIRECTOR: JENNY JANSSON

SHOP PRODUCTS USED: