ELEVEN Australia takes the Amalfi Coast with L’idee Women’s “An Italian Soiree” for Vogue

“An ode to languid European Summers”

– @lidee_woman @vogueaustralia

Exclusive L’idee Women SS24 Film for Vogue Australia

Buon viaggio! Pleats and hairpins packed – our ELEVEN Australia team made waves (literally) by the Mediterranean Sea

We partnered with L’IDEE Woman to create “An Italian Soiree” — a fashion film showcasing L’IDEE’s newly released SS/24 “Garden Party” collection. Set in the Amalfi Coast, Italy, ELEVEN Australia’s Hair Director, Melvin Royce Lane assisted by Jenn Linton, set out to bring vintage Italian glamour hair to the romantic Ravello coastline.

A modern take on shapes and styles reminiscent of the golden age of Italian cinema....

Alongside the crew – arriving from Australia, New York, Spain, London, and Copenhagen (to name a few) –
we launched straight into the campaign shoot, spanning four days. Together, we worked to capture the essence of a luxurious, languorous European escapade
(a summer soiree spent mooching around a medieval castle, drenched in sunshine, and quenched by spritzes!) The end result? Think models posing poolside, draped in L’IDEE’s lavish signature pleats and vibrant colours. For the hair, our team delivered a modern take on shapes and styles reminiscent of the golden age of Italian cinema.

“I really wanted to capture the essence
of Italian glamour in every look.


Timeless elegance but with
an ELEVEN Australia twist.
Voluminous waves, high shine updos,
and sleek buns.”


Melvin Royce Lane
ELEVEN Australia Hair Director

In the beautiful backdrop of the Amalfi Coast...

In the beautiful backdrop of the Amalfi Coast, “An Italian Soiree” brought together creative forces from around the globe to create a fashion film grounded charm and style.

Watch the full film on @vogueaustralia and stayed tuned for behind-the-scenes footage!

Slick Hair

  • Slick Hold Styling Pomade
  • I Want Body Volume Foam
  • Smooth & Shine Anti-Frizz Serum
  • Small Styling Brush

Polished Wave

  • I Want Body Texture Spray
  • I Want Body Volume Foam
  • Dry Finish Wax Spray
  • Make Me Shine Spray Gloss

“After collaborating with L’IDEE for Australian
Fashion Week in 2022, naturally, we were
so excited to work together again!


The team always brings such an energizing
and bright energy on set, making for
such a fun project! Thank you L’IDEE! "


Melvin Royce Lane
ELEVEN Australia Hair Director

Enhanced Natural Curl

  • Miracle Hair Treatment
  • Keep My Curl Defining Cream
  • Make Me Shine Spray Gloss

Slick Back Bun

  • Slick Hold Styling Pomade
  • I Want Body Volume Foam
  • Give Me Hold Flexible Hairspray
  • Small Styling Brush

Updo

  • Sea Salt Texture Spray
  • I Want Body Volume Powder
  • Give Me Hold Flexible Hairspray

In the beautiful backdrop of the Amalfi Coast...

In the beautiful backdrop of the Amalfi Coast, “An Italian Soiree” brought together creative forces from around the globe to create a fashion film grounded charm and style.

Watch the full film on @vogueaustralia and stayed tuned for behind-the-scenes footage!

Textured Wave

  • Sea Salt Texture Spray
  • I Want Body Volume Foam
  • Dry Finish Texture Spray
  • Wide Tooth Neon Comb

Credits

Hair direction for @elevenaustralia @melvinroycelane assisted by @jennlinton_
Videography @cheynetd assisted by @_alexandrebloch_ @jcbaravian
Photography @jacgiltrow @sonnyphotos
Production @jacquimbrown @elle_
Models @sarahellen @robertapecoraro @nabilaleunig @charlottecoquelin @ksennyy_a @miahoney_
MUA @pennyantuar @vicanderson @parasaristidou_mua