ELEVEN AUSTRALIA partner
with ROLF EKROTH
for SS 25 COLLECTION
“LAVATANSSIT” at
COPENHAGEN FASHION WEEK.

ELEVEN AUSTRALIA partner with ROLF EKROTH for SS 25 COLLECTION “LAVATANSSIT” at COPENHAGEN FASHION WEEK.

With a vibrant history of working with fashion designers across
the globe, our ELEVEN Australia team were excited for our very
first Copenhagen Fashion Week in partnership with Rolf Ekroth.

With a vibrant history of working with fashion designers across the globe, our ELEVEN Australia team were excited for our very first Copenhagen Fashion Week in partnership with Rolf Ekroth.

As a leader in this season’s CPHFW NEW TALENT program – a scheme that nurtures notable
upcoming Nordic talent – Rolf Ekroth positioned itself as one to watch. The collection, inspired
by the Finnish designer’s personal experiences at Lavatanssit – alike to an old-school open-air
barn dance event – is a playful nod to the founder’s upbringing. A love letter to summer nights
spent at Finnish dance pavilions scattered across the Finnish countryside.

As a leader in this season’s CPHFW NEW TALENT program – a scheme that nurtures notable upcoming Nordic talent – Rolf Ekroth positioned itself as one to watch. The collection, inspired by the Finnish designer’s personal experiences at Lavatanssit – alike to an old-school open-air barn dance event – is a playful nod to the founder’s upbringing. A love letter to summer nights spent at Finnish dance pavilions scattered across the Finnish countryside.

ROLF EKROTH is an independent Finnish fashion label
that champions utilitarianism, nostalgia, and the power
of sustainably produced clothes. Values we share at ELEVEN Australia,
making this partnership the perfect fit.

ROLF EKROTH is an independent Finnish fashion label that champions utilitarianism, nostalgia, and the power of sustainably produced clothes. Values we share at ELEVEN Australia, making this partnership the perfect fit.

The Spring/Summer 25 collection “Lavatanssit” reimagines traditional dance attire
with a contemporary edge, merging hand-painted floral prints and innovative silhouettes.
Tailored suits offer a modern take on relaxed elegance with sleek lines and subtle details.

The Spring/Summer 25 collection “Lavatanssit” reimagines traditional dance attire with a contemporary edge, merging hand-painted floral prints and innovative silhouettes. Tailored suits offer a modern take on relaxed elegance with sleek lines and subtle details.

Flowing dresses in airy fabrics, capture the romance of a lakeside dance.
From mood-board concepts to models on the runway – our ELEVEN Australia Hair Team
led by Hair Director Melvin Royce Lane brought Ekroth’s vision to life with a modern,
youthful ‘wet look’ inspired hairstyle.

Flowing dresses in airy fabrics, capture the romance of a lakeside dance. From mood-board concepts to models on the runway – our ELEVEN Australia Hair Team led by Hair Director Melvin Royce Lane brought Ekroth’s vision to life with a modern, youthful ‘wet look’ inspired hairstyle.

“The aim was to bring Rolf’s vision
to life and make it look as though
the models had walked straight
off an open-air barn dance floor,
giving the hair a slightly stringy
and sweaty appearance, while
still keeping it modern and editorial.”

Hair Director
Melvin Royce Lane

“The aim was to bring Rolf’s vision to life and make it look as though the models had walked straight off an open-air barn dance floor, giving the hair a slightly stringy and sweaty appearance, while still keeping it modern and editorial.”

Hair Director
Melvin Royce Lane

For this hair look Melvin and our ELEVEN Australia team applied products directly to the roots
and then through to the ends. Starting with Miracle Hair Treatment and Sea Salt Texture Spray
to create texture and piece-y definition. Then Smooth & Shine Anti-Frizz Serum was worked
in to add a sleek shine, followed by Make Me Shine Spray Gloss to create a glossy wet-like finish.

For this hair look Melvin and our ELEVEN Australia team applied products directly to the roots and then through to the ends. Starting with Miracle Hair Treatment and Sea Salt Texture Spray to create texture and piece-y definition. Then Smooth & Shine Anti-Frizz Serum was worked in to add a sleek shine, followed by Make Me Shine Spray Gloss to create a glossy wet-like finish.

PRODUCTS USED:

PRODUCTS USED:

⏺ MIRACLE HAIR TREATMENT to prepare the hair
⏺ SEA SALT TEXTURE SPRAY to create texture and piece-y definition
⏺ SMOOTH & SHINE ANTI-FRIZZ SERUM to add a sleek shine
⏺ MAKE ME SHINE SPRAY GLOSS to create a glossy wet-like finish

⏺ MIRACLE HAIR TREATMENT to prepare the hair
⏺ SEA SALT TEXTURE SPRAY to create texture and piece-y definition
⏺ SMOOTH & SHINE ANTI-FRIZZ SERUM to add a sleek shine
⏺ MAKE ME SHINE SPRAY GLOSS to create a glossy wet-like finish

PRODUCTS USED: