Our Latest Campaign – Lake Tyrrell:
Captures the Beauty of Diverse Hair Looks
at Iconic Pink Lakes

Our Latest Campaign – Lake Tyrrell: Captures the Beauty of Diverse Hair Looks at Iconic Pink Lakes

We’re thrilled to unveil its latest campaign, shot on location at the breathtaking
pink lakes of Lake Tyrrell, Victoria, Australia. Four unique hair looks and textures were paired
with a bold, primary - coloured wardrobe, all set against the expansive, uninterrupted beauty
of this iconic natural landscape. This campaign embodies the essence
of ELEVEN Australia: modern, vibrant, and youthful.

We’re thrilled to unveil its latest campaign, shot on location at the breathtaking pink lakes of Lake Tyrrell, Victoria, Australia. Four unique hair looks and textures were paired with a bold, primary - coloured wardrobe, all set against the expansive, uninterrupted beauty of this iconic natural landscape. This campaign embodies the essence of ELEVEN Australia: modern, vibrant, and youthful.

THE SIGNIFICANCE OF LAKE TYRRELL

THE SIGNIFICANCE OF LAKE TYRRELL

Lake Tyrrell is Australia’s largest salt lake and a natural wonder that has captivated visitors
for centuries. For thousands of years, this sacred site has been a place of cultural significance.
The lake’s name is derived from the Indigenous Boorong people, who hold a deep spiritual
connection to the land. "Tyrrell" translates to “sky,” a fitting name for a location that mirrors
the heavens in its glistening waters.

Lake Tyrrell is Australia’s largest salt lake and a natural wonder that has captivated visitors for centuries. For thousands of years, this sacred site has been a place of cultural significance. The lake’s name is derived from the Indigenous Boorong people, who hold a deep spiritual connection to the land. "Tyrrell" translates to “sky,” a fitting name for a location that mirrors the heavens in its glistening waters.

HAIR LOOKS AND PRODUCT INNOVATIONS

HAIR LOOKS AND PRODUCT INNOVATIONS

This campaign highlights the versatility and performance of ELEVEN Australia’s products,
starting every style with the brand’s iconic Miracle Hair Treatment. This multi-benefit product
hydrates, adds shine, and protects hair with UVA and UVB filters—think sunscreen for your hair,
ideal for combating the harsh Australian sun during outdoor shoots.

This campaign highlights the versatility and performance of ELEVEN Australia’s products, starting every style with the brand’s iconic Miracle Hair Treatment. This multi-benefit product hydrates, adds shine, and protects hair with UVA and UVB filters—think sunscreen for your hair, ideal for combating the harsh Australian sun during outdoor shoots.

LOOK 1 – COILY TEXTURE

LOOK 1 – COILY TEXTURE

The natural beauty of Coily hair was enhanced using
Keep My Curl Defining Cream, which defines curls
and eliminates frizz while maintaining their bounce.
Smooth & Shine Anti-Frizz Serum and Make Me Shine
Spray Gloss added hydration and shine.

The natural beauty of Coily hair was enhanced using Keep My Curl Defining Cream, which defines curls and eliminates frizz while maintaining their bounce. Smooth & Shine Anti-Frizz Serum and Make Me Shine Spray Gloss added hydration and shine.

LOOK 2 – SLEEK & STRAIGHT WITH PONY

LOOK 2 – SLEEK & STRAIGHT WITH PONY

A transformation from natural Coily texture to a stretched
and smoothed style with a structured ponytail was achieved
using Smooth Me Now Thermal Spray. This product effortlessly
creates a smooth and sleek finish while protecting the hair during
heat styling. To finish Smooth & Shine Anti-Frizz Serum was applied
for hydration and shine.

A transformation from natural Coily texture to a stretched and smoothed style with a structured ponytail was achieved using Smooth Me Now Thermal Spray. This product effortlessly creates a smooth and sleek finish while protecting the hair during heat styling. To finish Smooth & Shine Anti-Frizz Serum was applied for hydration and shine.

LOOK 3 – NATURAL TEXTURE

LOOK 3 – NATURAL TEXTURE

For an effortlessly undone style, Dry Finish Wax Spray added texture
and movement, while Smooth & Shine Anti-Frizz Serum enhanced hydration
and tamed frizz. This look celebrates hair that feels styled yet natural
and is the perfect style and product combination for anyone who doesn’t
want to look like they’ve tried too hard.

For an effortlessly undone style, Dry Finish Wax Spray added texture and movement, while Smooth & Shine Anti-Frizz Serum enhanced hydration and tamed frizz. This look celebrates hair that feels styled yet natural and is the perfect style and product combination for anyone who doesn’t want to look like they’ve tried too hard.

LOOK 4 – WET LOOK

LOOK 4 – WET LOOK

Control and hydration defined this sleek style. Smooth & Shine Anti-Frizz Serum
created a glossy wet finish, while Smooth Me Now Flyaway Hair Balm provided
hydration and tamed stubborn flyaways and baby hairs, ensuring
a polished look in challenging outdoor conditions.

Control and hydration defined this sleek style. Smooth & Shine Anti-Frizz Serum created a glossy wet finish, while Smooth Me Now Flyaway Hair Balm provided hydration and tamed stubborn flyaways and baby hairs, ensuring a polished look in challenging outdoor conditions.

MAKING ITS DEBUT ON SET: SMOOTH ME NOW
FLYAWAY HAIR BALM COMING SOON

MAKING ITS DEBUT ON SET: SMOOTH ME NOW FLYAWAY HAIR BALM COMING SOON

“Styling hair on location always presents challenges.”

“Styling hair on location always presents challenges.”

says ELEVEN Australia Co-Creative Director Joey Scandizzo.

says ELEVEN Australia Co-Creative Director Joey Scandizzo.

“From strong winds to intense sunlight and moisture-depleting salt air,
we’re constantly adapting to the elements. ELEVEN Australia products not
only protect and nourish the hair but also deliver outstanding performance
when it matters most. This lets us create versatile looks quickly and seamlessly.”

“From strong winds to intense sunlight and moisture-depleting salt air, we’re constantly adapting to the elements. ELEVEN Australia products not only protect and nourish the hair but also deliver outstanding performance when it matters most. This lets us create versatile looks quickly and seamlessly.”

HAIR COLOUR INSPIRATION

HAIR COLOUR INSPIRATION

Renowned for its surreal pink hues, Lake Tyrrell is a result of naturally occurring algae
and salt formations, creating a dreamlike palette of blush tones against the endless sky.
This extraordinary backdrop was the perfect stage to showcase ELEVEN Australia’s Colours.

Renowned for its surreal pink hues, Lake Tyrrell is a result of naturally occurring algae and salt formations, creating a dreamlike palette of blush tones against the endless sky. This extraordinary backdrop was the perfect stage to showcase ELEVEN Australia’s Colours.

Renowned for its surreal pink hues, Lake Tyrrell is a result of naturally occurring algae
and salt formations, creating a dreamlike palette of blush tones against the endless sky.
This extraordinary backdrop was the perfect stage to showcase ELEVEN Australia’s Colours.

Renowned for its surreal pink hues, Lake Tyrrell is a result of naturally occurring algae and salt formations, creating a dreamlike palette of blush tones against the endless sky. This extraordinary backdrop was the perfect stage to showcase ELEVEN Australia’s Colours.

"I wanted the hair colour to echo the soft, dreamy hues of the landscape"

"I wanted the hair colour to echo the soft, dreamy hues of the landscape"

said campaign hair colourist
and Brand Educator Rachel Vitullo.

said campaign hair colourist and Brand Educator Rachel Vitullo.

“ELEVEN Australia Demi Permanent Liquid Colour allowed me
to achieve this effortlessly while maintaining the hair’s integrity.”

“ELEVEN Australia Demi Permanent Liquid Colour allowed me to achieve this effortlessly while maintaining the hair’s integrity.”

Blonde Formula: Global gloss of Demi-Permanent Liquid Colour 10.21
and Clear with 2% Developer.

Blonde Formula: Global gloss of Demi-Permanent Liquid Colour 10.21 and Clear with 2% Developer.

Peach Formula: Demi-Permanent Liquid Colour 10.35/GM, 9.43/CG,
with a dash of 6.66/RR and 4% Developer.

Peach Formula: Demi-Permanent Liquid Colour 10.35/GM, 9.43/CG, with a dash of 6.66/RR and 4% Developer.

CAPTURING THE MAGIC

CAPTURING THE MAGIC

Shot during the golden hours of sunrise and sunset, the campaign captures
the interplay of light and colour that makes Lake Tyrrell so unique.

Shot during the golden hours of sunrise and sunset, the campaign captures the interplay of light and colour that makes Lake Tyrrell so unique.

“We chose Lake Tyrrell not only for its incredible beauty
but also for its cultural and environmental significance,”

“We chose Lake Tyrrell not only for its incredible beauty but also for its cultural and environmental significance,”

said Andrew O’Toole, ELEVEN Australia Co-Creative Director
and campaign photographer.

said Andrew O’Toole, ELEVEN Australia Co-Creative Director and campaign photographer.

“This campaign celebrates our rich landscapes and commitment to Australia’s heritage."

“This campaign celebrates our rich landscapes and commitment to Australia’s heritage."

HAIR: JOEY SCANDIZZO

COLOURIST: RACHEL VITULLO USING ELEVEN AUSTRALIA COLOUR

PHOTOGRAPHY: ANDREW O’TOOLE

MUA: KYLIE O’TOOLE

MODEL: MITTA & RHIANNAN

STYLIST: IRENE TSOLAKAS

PRODUCER: ROB GATTUSO

DESIGNER: GIOVINA TARASIUK

HAIR: JOEY SCANDIZZO

COLOURIST: RACHEL VITULLO USING ELEVEN AUSTRALIA COLOUR

PHOTOGRAPHY: ANDREW O’TOOLE

MUA: KYLIE O’TOOLE

MODEL: MITTA & RHIANNAN

STYLIST: IRENE TSOLAKAS

PRODUCER: ROB GATTUSO

DESIGNER: GIOVINA TARASIUK

Shop the HERO PRODUCTS used to create each look: